Archive for Marketing
What’s your E-mail address?
Posted by: | CommentsE-mail marketing is a powerful tool that allows you to keep in touch with customers, drive repeat business and reinforce a brand. But it’s more than simply typing up a quick letter. There’s technique, best practice guidelines, regulatory compliance, look, feel and other aspects that go into sending a successful, well-received e-mail.
Your sites could collect e-mail addresses through a web form and your community partners then can e-mail them (making sure to use a good e-mail marketing software like Vertical Response to comply with e-mail privacy regulations.)
At any rate, no matter how you manage it collecting e-mail addresses is a great way to build loyalty.
Speaking of which, use the links on the left navigation to sign up for the contest e-mail lists.
Video on your Site
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YouTube, Vimeo, and Hulu. Are they just buzz words that have become part of our daily vocabulary or are they related to a better marketing opportunity? We’ve all hopped on the web video train in the past few years, but there are doubts about whether or not e-commerce sites been making the most of it. New studies and recent reports indicate that adding video to your site can boost conversions, increase customer trust levels, and differentiate your e-commerce site from the competition. Read More→
Common Navigation Element
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One of the contest criteria is a common navigation element, but what exactly does that mean?
From a design standpoint, it means that your site’s visitors will see the same navigational element on every single page. This is most often done via a top or side nav. For example, this website uses a right-side common navigational element that is the exact same thing no matter what page you’re on. There is also a less prominent TOP navigational element that exists for the homepage and About pages.
From a programming standpoint, it means that if possible, the same file should be used on every page Read More→