1. Create a Twitter Account for your client.  Add a Twitter feed to the client’s website and teach them how to update it.  It’s a quick way to post updates without knowing any programming.
2. Create a Facebook Page for your client.  Incorporate the client’s logo and messaging.  Add a “Facebook Connect” button to the main website to encourage visitors to connect.
3. Do a video tour of the business.  Create a youtube account and embed the video tour on the website.  Do this for your client’s existing TV commercials.

One note about video and load times:
Stay away from embedding Windows Media.  With services like YouTube, there is no reason for you to host or stream media from your server.  Upload the video to YouTube and use the embed code to make load times fast and efficient.

Another great reference for CSS is CSSZenGarden.com.

Now, part of the contest is ensuring your site is programmed using CSS and that CSS is “external.”  What does that mean and why does it matter?

CSS is often very textually intense.  By storing your CSS externally, you load that information once and then every other page automatically inserts it as ONE line of code (a link reference).  That’s a lot less to load and a lot less for the search engines to crawl when searching the Internet.

Great tutorial: http://www.tizag.com/cssT/external.php

The industry standard is Adobe Photoshop, however it is a very expensive program.  Nevertheless, Adobe provides a “Try It” download version.  You can install and use it without limitation for 30 days.  The same is true for Dreamweaver.  You can get both at http://www.adobe.com/download.

A free open-source editor that is similar to Photoshop is GIMP: http://www.gimp.org