Archive for January, 2009

Jan
23

Video on your Site

Posted by: John Dawe, CFRE | Comments (0)

youtube_logoYouTube, Vimeo, and Hulu. Are they just buzz words that have become part of our daily vocabulary or are they related to a better marketing opportunity? We’ve all hopped on the web video train in the past few years, but there are doubts about whether or not e-commerce sites been making the most of it. New studies and recent reports indicate that adding video to your site can boost conversions, increase customer trust levels, and differentiate your e-commerce site from the competition. Read More→

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Jan
23

Editing Images

Posted by: John Dawe, CFRE | Comments (0)

Part of good web design is having the resources to effectively edit images.

photoshop

The industry standard is Adobe Photoshop, however it is a very expensive program.  Nevertheless, Adobe provides a “Try It” download version.  You can install and use it without limitation for 30 days.  The same is true for Dreamweaver.  You can get both at http://www.adobe.com/download.

A free open-source editor that is similar to Photoshop is GIMP: http://www.gimp.org

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Jan
21

Common Navigation Element

Posted by: John Dawe, CFRE | Comments (0)

One of the contest criteria is a common navigation element, but what exactly does that mean?

From a design standpoint, it means that your site’s visitors will see the same navigational element on every single page.   This is most often done via a top or side nav.  For example, this website uses a right-side common navigational element  that is the exact same thing no matter what page you’re on.   There is also a less prominent TOP navigational element that exists for the homepage and About pages.

From a programming standpoint, it means that if possible, the same file should be used on every page Read More→

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